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Azam TV's seven-year broadcast deal and SportPesa's 10-year title sponsorship, with contract values and durations.
Azam TV signed a seven-year broadcast deal in August 2023 valued at US$9.1 million, equivalent to KSh1.3 billion. The deal covers the league's broadcast rights for the duration of the contract.
In September 2025 SportPesa returned as title sponsor in a 10-year deal worth KSh1.12 billion, about US$8.6 million. Under that agreement the league is officially the SportPesa League.
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The two contracts are separate: broadcast rights and title sponsorship have different partners, different durations and different values. The broadcast deal runs seven years from August 2023; the title deal runs 10 years from September 2025.
For clubs and fans, the practical effect is that the league's name carries the title sponsor's branding while the broadcast partner holds the rights to show the matches.
The values are the announced contract figures: US$9.1 million (KSh1.3 billion) for the broadcast deal and KSh1.12 billion (about US$8.6 million) for the title sponsorship.
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